## [Gen Z Dishes on Loyalty – This is What You Need to Know](https://3owl.agency/gen-z-dishes-on-loyalty-this-is-what-you-need-to-know/)

When it comes to loyalty programs, the rules are changing—and no group is rewriting them faster than Gen Z. A recent collaboration between Vital, Punch, and our team uncovered some critical insights into what this demographic values in loyalty programs. While some findings align with long-standing trends, others could make you rethink your entire approach. \[…\]